The Best Brands Aren’t Lucky

The Best Brands Aren’t Lucky

By, Pat Sitkins In honor of St. Patrick’s Day, and as a nod to my partial Irish heritage, I want to address what it takes to build a truly remarkable brand by focusing on what it takes to be great, not lucky. The concepts around personal branding have gained a lot of...
Digital Advertising: Targeting Basics

Digital Advertising: Targeting Basics

By, Pat Sitkins I want to take just a few minutes and talk about ad targeting. What I want is – I want people to run ads because they do work. But I want you to run them the right way and not waste money on people that aren’t really going to be interested...
When the Best Laid Plans Fail

When the Best Laid Plans Fail

By, Larry Linne I do a lot of reading to get new dots to connect in my consulting work. Collecting ideas, strategies, and challenges, tends to stimulate my mind to the point that I am able to create new clarity.  Well, yesterday I was reading a blog my wife wrote....
Event Marketing: Increase Awareness with Online Lisitngs

Event Marketing: Increase Awareness with Online Lisitngs

By, Pat Sitkins Today we’re going to talk about Event Marketing. There are a lot of great reasons for your business to you either host or co-host/co-sponsor a local event. Things like brand awareness, supporting a cause, celebrating a milestone in your business, a lot...
What Kind of Leader Are You?

What Kind of Leader Are You?

By, John Biasiello If you own a business, you’re a leader. You’re in charge of the futures of your staff, clients, and family. Being a leader is difficult. Becoming a leader takes time, effort, and hard work. Leadership can mean different things to different people,...
A Life Worth Dying For

A Life Worth Dying For

By, Jason Kuhn A colleague once asked me, “how did you manage the fear of death?” The answer is fairly simple. Life has pain and ends with death. The question is, what are you going to do about it? You see the secret is to stare that reality right in the face and...