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The Best Brands Aren’t Lucky

In honor of St. Patrick’s Day, and as a nod to my partial Irish heritage, I want to address what it takes to build a truly remarkable brand by focusing on what it takes to be great, not lucky. The concepts around personal branding have gained a lot of momentum recently, and for good reason. Taking […]

The post The Best Brands Aren’t Lucky appeared first on Adaptive Marketing.

Digital Advertising: Targeting Basics

By, Pat Sitkins I want to take just a few minutes and talk about ad targeting. What I want is - I want people to run ads because they do work. But I want you to run them the right way and not waste money on people that aren't really going to be interested in your...

When the Best Laid Plans Fail

By, Larry Linne I do a lot of reading to get new dots to connect in my consulting work. Collecting ideas, strategies, and challenges, tends to stimulate my mind to the point that I am able to create new clarity.  Well, yesterday I was reading a blog my wife wrote....

Event Marketing: Increase Awareness with Online Lisitngs

Today we’re going to talk about Event Marketing. There are a lot of great reasons for your business to you either host or co-host/co-sponsor a local event. Things like brand awareness, supporting a cause, celebrating a milestone in your business, a lot of reasons to consider doing this as a marketing strategy for your business. […]

The post Event Marketing: Increase Awareness with Online Lisitngs appeared first on Adaptive Marketing.

What Kind of Leader Are You?

By, John Biasiello If you own a business, you’re a leader. You’re in charge of the futures of your staff, clients, and family. Being a leader is difficult. Becoming a leader takes time, effort, and hard work. Leadership can mean different things to different people,...

A Life Worth Dying For

By, Jason Kuhn A colleague once asked me, “how did you manage the fear of death?” The answer is fairly simple. Life has pain and ends with death. The question is, what are you going to do about it? You see the secret is to stare that reality right in the face and...

A Winning Mindset

By, Larry Linne We climbed in the rankings and were NUMBER ONE in the Country at one point in the season. We finished at number two. It's a lesson in #mindset. Some people have had great success this year because they said, "We have to. We have to win. We have to get...

Changes in Latitudes, Changing Your Attitudes

By, Pat Sitkins 2020 has certainly thrown everyone, every business, and everything into a state of uncertainty. As the year finally creeps towards its finale, I have started to reflect. And, while the uncertainty was a harsh reality, there was a decision to make -...

401(k)s: Preferred Choice for Retirement Savings

By, Casey Clementz When trying to save for the future, a 401(k) retirement savings plan can help you attain your objectives on a tax-advantaged basis. Named for the section of the Internal Revenue Code (IRC) that created it, a 401(k) plan may be one of the most...

Faith, Redemption, and The Florida Gators

By, Jason Kuhn It’s not the critic that counts...Presenting to a powerhouse college football program had been a goal of mine for years. It was something I thought would be a blast, and I felt the message would really help a team succeed as we were having tremendous...

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