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Understanding Your Company’s Value is Crucial

By, John Biasiello Private Equity Firms are on the chase, and there is a very good chance that they will be calling you. Find out why understanding your company's value is crucial right now. Understanding Your Company's Value I hope this finds you happy, healthy, back...

How to Value a Company

By, John Biasiello It would be hard to deny that COVID has not had a significant impact on all of our lives. We have addressed how the pandemic might impact the valuation of companies. The first obvious impact is how it will impact clients and their ability to remain...

Distraction: Special Ops Focus for Athletics

By, Jason Kuhn Distraction is one of the 3 team defeaters. It comes in many forms. It can be experiences in our personal lives or in the moment of competition on the field. It is important to identify potential distractions. They should be identified and discussed...

The Best Brands Aren’t Lucky

In honor of St. Patrick’s Day, and as a nod to my partial Irish heritage, I want to address what it takes to build a truly remarkable brand by focusing on what it takes to be great, not lucky. The concepts around personal branding have gained a lot of momentum recently, and for good reason. Taking […]

The post The Best Brands Aren’t Lucky appeared first on Adaptive Marketing.

Digital Advertising: Targeting Basics

By, Pat Sitkins I want to take just a few minutes and talk about ad targeting. What I want is - I want people to run ads because they do work. But I want you to run them the right way and not waste money on people that aren't really going to be interested in your...

When the Best Laid Plans Fail

By, Larry Linne I do a lot of reading to get new dots to connect in my consulting work. Collecting ideas, strategies, and challenges, tends to stimulate my mind to the point that I am able to create new clarity.  Well, yesterday I was reading a blog my wife wrote....

Event Marketing: Increase Awareness with Online Lisitngs

Today we’re going to talk about Event Marketing. There are a lot of great reasons for your business to you either host or co-host/co-sponsor a local event. Things like brand awareness, supporting a cause, celebrating a milestone in your business, a lot of reasons to consider doing this as a marketing strategy for your business. […]

The post Event Marketing: Increase Awareness with Online Lisitngs appeared first on Adaptive Marketing.

What Kind of Leader Are You?

By, John Biasiello If you own a business, you’re a leader. You’re in charge of the futures of your staff, clients, and family. Being a leader is difficult. Becoming a leader takes time, effort, and hard work. Leadership can mean different things to different people,...

A Life Worth Dying For

By, Jason Kuhn A colleague once asked me, “how did you manage the fear of death?” The answer is fairly simple. Life has pain and ends with death. The question is, what are you going to do about it? You see the secret is to stare that reality right in the face and...

A Winning Mindset

By, Larry Linne We climbed in the rankings and were NUMBER ONE in the Country at one point in the season. We finished at number two. It's a lesson in #mindset. Some people have had great success this year because they said, "We have to. We have to win. We have to get...

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