By, Pat Sitkins

I want to take just a few minutes and talk about ad targeting.

What I want is – I want people to run ads because they do work. But I want you to run them the right way and not waste money on people that aren’t really going to be interested in your product or service.

So ad targeting it’s about getting eyeballs on your ad for people who might want to do business with you – may want to buy your product, may need your service. So, what does that mean?

Here’s an example of something I got targeted on.

I am a middle-aged male. In no way have I ever, or will I ever, need this product. People spent money on that. This means they invested in the photography, graphic design, and ad copy, and then paid money to run that ad on Facebook but didn’t take the time to do some very basic targeting to ensure people like me weren’t shown that ad. Make sure you’re doing targeting or hire someone who at least knows the basics.

Someone wasted money by showing me that ad. Whether it was the impression or the click – because I clicked on it to see what the heck that company was – makes no sense.

There are some very basic things that you can do to make sure that you can at least filter out unwanted impressions. You can select some basic restrictions like gender, age, interests, location, etc.

There are some very specific things that you can do that are very easy to give yourself a better chance of having success in getting your ad in front of someone that may actually care.

Do I care about that ad? I sure, don’t.

If you need help, you can find me at Adaptive Jax.